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 If you have yet to start your Google Shopping campaign, now's the time! With the holiday season fast approaching, it's time to get your campaigns up and running as soon as possible so that you can take advantage of increased visibility and sales opportunities. Here are some ways to get your eCommerce PPC management right and set up your Google Shopping campaign for success… Find Keywords To find keywords, you need to think about what words shoppers might use when looking for your products. You can use tools like Keyword Tool or Merchant Words to get an idea of popular keywords relevant to your product and industry. You'll also want to consider other keywords and phrases that people might be searching with that are relevant to your business. Understand Quality Score Quality Score is a value between 1 and 10 that estimates how likely your ad will be clicked on when shown to a customer. It's calculated by looking at things like keyword relevance, ad relevance, and ...

 One of the more underutilised advertising platforms out there is Google Shopping, which allows you to promote your products directly on Google searches. Since it is free, this can be an incredibly effective way to get new customers who may not have otherwise found your business. To make the most of your Google Shopping ads, work with a reputable Google Shopping agency and follow these tips when creating them so that you can bring in as many clicks and sales as possible from potential customers. Decide What Ad Groupings Work For You : The biggest advantage shopping campaigns have over search is that you can group your products however you would like in Ad Groups. This opens up a lot of possibilities, so don’t be afraid to test out different kinds of groups and see what works best for you. For example, some businesses with dozens or even hundreds of products might find it easier to organise their inventory into categories and only show certain ad groups on certain product pages. ...